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☆ Donna Kelce shares that Travis Kelce and Taylor Swift double dated with Bradley Cooper and Gigi Hadid
▼ + stars: | 2024-04-25 | by ( Lisa Respers France | ) edition.cnn.com time to read: +1 min

CNN —Mama Kelce is loving Taylor Swift’s new album. Donna Kelce, mother to Swift’s boyfriend Travis Kelce as well as Jason Kelce, was a part of QVC’s Age of Possibility summit held in Las Vegas, Nevada this week. “Didn’t stay up till midnight [Swift dropped the new album last week at that time], but I did listen to it,” Donna Kelce said. I really do.”Mama Kelce went on to say that Swift is, “very respectful,” “very generous.”“I really realy like her,” she said of Swift. The publication reported Kelce learned that Bradley Cooper and his mother, Gloria, would also be attending the QVC event after Travis Kelce texted her a picture of him and Swift enjoying a double date on the beach in Carmel, California with Cooper and model Gigi Hadid.

Persons: Kelce, Taylor, Donna Kelce, Travis Kelce, Jason Kelce, “ Didn’t, Swift, “, Mama Kelce, ” “, ”, Bradley Cooper, Gloria, Cooper, Gigi Hadid, Hadid Organizations: CNN, YouTube, Poets Department, People, QVC Locations: Las Vegas , Nevada, Carmel , California

☆ TikTok has become a pseudo-shopping channel, and Gen Z has had enough
▼ + stars: | 2024-04-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.

Persons: —, Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London

☆ For Carla Hall, It’s Been a Bumpy Climb to a ‘Top Chef’ Life
▼ + stars: | 2024-02-20 | by ( Kim Severson | ) www.nytimes.com time to read: +1 min

Astrology, numerology, psychics, the Chinese zodiac — she’s open to all manner of metaphysical messaging. Then I went to wait in her airy kitchen, which happens to have the most expertly arranged, hand-labeled spice drawer I have ever encountered. All stars point to ‘this is your year.’ ’’Indeed, Ms. Hall seems to be everywhere. She’s selling $88 carrot cakes and nesting bowls decorated with okra flowers from her Sweet Heritage line on QVC. (She’s a Taurus.)

Persons: Carla Hall’s, ”, ’, Hall Organizations: Washington , D.C, QVC Locations: Takoma, Washington ,, Doritos

☆ Bobbi Brown left her namesake makeup brand 7 years ago. The rest of the world hasn't caught up.
▼ + stars: | 2024-02-08 | by ( Amanda Krause | ) www.businessinsider.com time to read: +3 min

Bobbi Brown sold her namesake beauty brand in 1995 and left the company in 2016. But even some of her biggest fans don't know she's no longer part of Bobbi Brown Cosmetics. But we're not talking about Bobbi Brown Cosmetics. "I can't believe that people are still coming up to me and telling me what's wrong with their Bobbi Brown Cosmetics products," she told BI. Bobbi Brown for Jones Road.

Persons: Bobbi Brown, Bobbi Brown Cosmetics, —, we're, Estée Lauder, Brown, I've, Ben Ritter, it's Organizations: Service, QVC, Jones, BI

☆ Why an $800 million social-commerce startup is betting on live shopping in the US and what it learned by first building a business in China
▼ + stars: | 2024-01-12 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +6 min

Could live shopping finally have its moment in the US market? "The initiative really was born out of our experience in China," Reis said. In China, Douyin "took market share away from the large other platforms," Reis said. On TikTok, shopping is entertainmentThere's a reason live shopping is gaining ground on TikTok: it's captivating. "Live shopping is all about entertainment."

Persons: Julian Reis, Reis, SuperOrdinary, it's, Olaplex, Byrd, TikTok, hasn't, ByteDance, we'd, We've, " Reis, everyone's Organizations: Business, Shop, Milk, Bloomberg, Brands, QVC Locations: China, TikTok, Shanghai, Los Angeles, Douyin

☆ I was a child model. My short career ended because I was too shy and afraid to hug Santa.
▼ + stars: | 2023-12-18 | by ( India Kushner | ) www.businessinsider.com time to read: +4 min

During one photo shoot, I wouldn't hug Santa because I was shy and afraid of beards. While it was fun, my career never took off, but I enjoy the memories. AdvertisementHer photographer friend took my headshots, we submitted them to an agency, and my career as a child model began. AdvertisementWith the Santa shoot, where I wouldn't get near the man in the costume, I think the thing that scared me the most was the beard. Courtesy of India KushnerWhile my career was short, it's fun to look back at the photos and relive this unique part of my life.

Persons: —, motioned, Santa Claus, Kushner, Hanna Andersson, Patrick Demarchelier, I'm Organizations: Service Locations: India

☆ We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.
▼ + stars: | 2023-11-11 | by ( Sebastian Cahill | Hannah Getahun | ) www.businessinsider.com time to read: +15 min

On TikTok, about a third of the content we watched were ads — but it didn't always feel that way. Other users have complained on the site that they are receiving ads "all over their FYP" or ads "every 6 videos." We focused solely on TikTok videos and slideshows and excluded TikTok stories and TikTok livestreams — even streams that were explicitly there to sell products, like QVC. The key difference is that you scroll past a TikTok ad. Kristen Schiele, a USC Marshall School of Business professor, told Insider we could see an increased ad volume since advertisers push more ad content around the holiday season.

Persons: TikTok, didn't, —, Hannah, Sebastian, TikTok livestreams, I'm, Trevor, I've, Kristen Schiele, Schiele, Soo Slick, Elizabeth Adeoye, Adeoye, she's, They've Organizations: Service, Intelligence, QVC, TikTok, Disney, USC Marshall School of Business, Amazon Locations: Southern California, Northern California, Bay, Nigerian

☆ Amazon and Shopify sellers are using AI to save time, better understand their customers, and improve their profit margins
▼ + stars: | 2023-11-02 | by ( Madeline Stone | ) www.businessinsider.com time to read: +6 min

They're using AI to write product descriptions and analyze reviews to understand their customers. Sellers using e-commerce platforms like Amazon and Shopify are experimenting with AI to help them write product descriptions, optimize for SEO, and collate reviews so they can better understand how customers feel about their products. Matt Rollens owns a drinking-glass brand called Dragon Glassware and sells his wares on Amazon, Shopify, Etsy, and Walmart. Matt RollensHe told Insider he uses Perci, which uses AI to generate optimized product listings for Amazon sellers. Amazon, Shopify, and eBay have all launched their own AI tools and integrated them directly into the platform.

Persons: —, Matt Rollens, Rollens, there's, Mikey Kim, Olivier Toubia, Toubia, Robert Gomez, Gomez, hasn't, Kaffe, they're, Miqdad Organizations: Service, Walmart, Columbia Business School, Target, QVC, eBay Locations: Shopify

☆ UK watchdog intervenes again in 'buy-now-pay-later' as users rise
▼ + stars: | 2023-10-31 | by ( Huw Jones | ) www.reuters.com time to read: +2 min

Signage is seen for the FCA (Financial Conduct Authority), the UK's financial regulatory body, at their head offices in London, Britain March 10, 2022. Companies that offer "buy-now-pay-later" (BNPL) unsecured loans are not regulated by the FCA, though it has used Britain's consumer rights law to make contracts fairer. The watchdog said its latest Financial Lives survey showed that 27% of UK adults or about 14 million people, have used BNPL at least once in the six months to January 2023, up from 17% in the 12 months to May 2022. BNPL is offered over a short period to shoppers who buy to clothes or other retail goods. Frequent users were more likely to be in financial difficulty and to have missed a payment of a bill or credit commitment, the FCA said.

Persons: Toby Melville, Clearpay, Sheldon Mills, Huw Jones, Tomasz Janowski Organizations: FCA, Financial, Authority, REUTERS, Bank of, PayPal, QVC, Thomson Locations: London, Britain, Bank of England

☆ Mike Lindell is royally screwed
▼ + stars: | 2023-10-06 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +5 min

Lindell told Politico that he hasn't been able to pay his lawyers at all for the past two months. "I don't know where I go from here," Lindell told Politico. AdvertisementAdvertisementThe embattled MyPillow CEO Mike Lindell has had a no-good, very bad week, and things just got a lot worse for him. Lindell told Bannon that the audits concerned commissions that some employees earned while working remotely during the COVID-19 pandemic. "People are going to be afraid to be lawyers," Lindell said.

Persons: Mike Lindell's, Lindell, hasn't, —, Mike Lindell, Parker Daniels, Lewin, they're, Andrew Parker, Parker Daniels Kibort, Parker, haven't, there's, Donald Trump's, Steve Bannon's, Bannon, MyPillow, I've Organizations: Politico, Service, Voting Systems, Smarmatic, Lewin, Lewin LLP, Lindell, American Express, MyPillow, Walmart, Costco, Bed, QVC, JCPenney Locations: Minnesota, Washington

☆ MLB All-Star Game, baseball cards, are first big test of Fanatics livestream shopping experience
▼ + stars: | 2023-07-10 | by ( Ian Thomas | ) www.cnbc.com time to read: +5 min

(Photo by Justin Berl/Getty Images)Fanatics' first livestream shopping event will feature collectors opening baseball trading card packs on the field during this week's Major League Baseball All-Star Game events in Seattle. The sports platform's new business division, which is called Fanatics Live, is centered around live shopping experiences during which users will be able to buy trading cards and other collectibles on the Fanatics Live app while watching streams of hosts and other collector sellers. "Our intention is to have Fanatics Live be the leader in the live commerce space," Bell said. Livestream shopping, which got its start in China and across Asia, has grown into a $512 billion market, according to Coresight Research. Bell acknowledged the challenges for livestream shopping in the U.S. but said he sees them as an opportunity.

Persons: Justin Berl, Nick Bell, Bell, — Bell, —, Chris Lamontagne, Scott Rogowski, Michael Rubin, – Bell Organizations: Pittsburgh Pirates, Milwaukee Brewers, PNC Park, Major League Baseball, Google, Mobile, Research, eBay, Facebook, QVC, U.S, Meta, CNBC Disruptor Locations: Pittsburgh , Pennsylvania, Seattle, U.S, China, Asia

☆ Gen Z Fast Fashion, Live Shopping, Clothes Addiction Destroying Planet
▼ + stars: | 2023-05-17 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +13 min

The Gen Z paradoxGen Z's economic power is growing faster than other generations, according to Bank of America. In the US, fashion is the preferred category for entertainment spending among Gen Z, outranking dining out, video games, and music. A 2021 McKinsey survey found that 42% of American Gen Zers said they didn't even know what makes clothes sustainable. In addition to pushing people to buy more clothes, the buy-now, think-later model of live shopping also encourages people to buy clothes that are worse for the planet. To solve that problem, she founded Viviene New York in 2022, a Gen Z-led marketing agency that helps sustainable brands connect with Gen Z audiences through social media.

☆ The Companies Trying to Make Live Shopping a Thing in the U.S.
▼ + stars: | 2023-05-10 | by ( Jordyn Holman | Kalley Huang | ) www.nytimes.com time to read: +2 min

But American consumers have yet to take to live shopping in the same way. In 2016, the e-commerce giant Alibaba launched Taobao Live, popularizing live shopping in China. Alongside Poshmark, QVC’s parent company Qurate recently started Sune, a live shopping app targeting Gen Z. Last year, Walmart, YouTube and eBay added or expanded their live shopping features. “In a very few short months, they’re proving that this form of live shopping works,” he added, referring to Posh Shows sellers like Ms. Lazovic.

☆ I've made $10 million in sales for my Amazon coffee grinder brand. Here's how I got started and found success.
▼ + stars: | 2023-04-27 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

But my e-commerce success really started after I launched my coffee accessories brand, Kaffe, on Amazon in mid-2019. I spent day and night thinking about the best way to position the coffee grinder so it would get to the top of Amazon's rankings. My sales started to grow. Amazon has its own coffee grinder that it sells under its Amazon Basics private label, and it retails for a couple of dollars less than Kaffe's does. On Amazon, you're either growing, or you're really dying, and the fees will eat you alive if you're not doing any volume.

☆ TikTok is subsidizing shipping and hawking 30% discounts as it races to onboard US sellers for its social-shopping service
▼ + stars: | 2023-04-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Sellers told Insider that TikTok Shop is driving real sales, but still has some bugs to work out. Thus, when TikTok emailed her in March to join the US rollout of its e-commerce initiative TikTok Shop, she decided to give it a shot. Unlike with some other e-commerce platforms such as Amazon, TikTok sellers in the US need to handle their own order shipping and fulfillment. TikTok assists in generating shipping labels for new orders, the sellers told Insider. FancyCube is leaning heavily into working with influencers on TikTok Shop, sending them free products and offering them between 10% and 15% commission when their TikTok videos convert into makeup sales.

☆ Sellers testing TikTok's shopping program say it's offering big discounts and driving sales as the company tries to jumpstart its US e-commerce business
▼ + stars: | 2023-04-06 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Sellers told Insider that TikTok Shop is driving real sales, but still has some bugs to work out. Thus, when TikTok emailed her in March to join the US rollout of its e-commerce initiative TikTok Shop, she decided to give it a shot. "We're seeing a ton of sales through TikTok Shop," Davison told Insider. Unlike with some other e-commerce platforms such as Amazon, TikTok sellers in the US need to handle their own order shipping and fulfillment. Because the program is still in its testing phase, sellers told Insider they've encountered a few hiccups.

☆ More than 2 million Cosori air fryers recalled after reports of the kitchen appliances 'catching fire, burning, melting'
▼ + stars: | 2023-02-23 | by ( Nancy Luna | ) www.businessinsider.com time to read: +3 min

A California company is recalling 2 million Cosori air fryers, US product safety officials announced Thursday. The recalled air fryers were reported as "catching fire, burning, melting." "Consumers should immediately stop using the recalled air fryers and contact Cosori to receive their choice of a free replacement air fryer or another Cosori product," the commission said. The agency said a "wire connection in the air fryers can overheat, posing fire and burn hazards." About 2 million of the air fryers have been sold in the US, while about 250,000 were sold in Canada and 21,000 in Mexico.

☆ How entrepreneurs can use livestream shopping to make thousands of dollars
▼ + stars: | 2023-02-22 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +16 min

Live shopping in the US is expected to become a $25 billion market in 2023. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. Virgile Ollivier, a cofounder and the CEO of Livescale, told Insider livestream shopping would soon become just as important for brands as social-media marketing. Livestream-shopping platforms pick up where Instagram falls shortApps focused solely on livestream shopping show a disconnect on traditional social-media platforms. Most sellers livestream at least once a week, at the same time so their followers always know when to expect a show.

☆ U.S. livestream shopping takes off on TikTok, Amazon Live and YouTube
▼ + stars: | 2023-02-14 | by ( Katie Tarasov | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailLivestream shopping is growing on Amazon Live, TikTok Shop and YouTube after taking China by stormLivestream shopping took China by storm during the pandemic, growing to an estimated $423 billion market. Think of it like QVC, but entirely online and hosted by influencers with millions of followers. The trend caught on slowly in the U.S., but now Amazon, TikTok and YouTube are making big moves in live shopping. CNBC goes behind the scenes with creators like @mothercould to find out what it's like to sell via livestream, and what it'll take to become a mainstream way that U.S. consumers shop.

☆ Livestream shopping took China by storm. Now Amazon, TikTok and YouTube are betting the QVC-style pitches will take off in the U.S.
▼ + stars: | 2023-02-14 | by ( Katie Tarasov | ) www.cnbc.com time to read: +6 min

Livestream shopping took China by storm over the past three years. In the U.S., TikTok, Amazon, Walmart , Shopify and YouTube are all getting in on the game. On Amazon Live, influencers pitch products live from the intimacy of their own homes. Tiana Young MorrisTiana Young Morris first went viral in 2020 for videos in which she tried on wigs and then reviewed them. Amazon continued its live-shopping investments with the launch of Amazon Live in India in September.

☆ 'Big Short’ Michael Burry bought a slew of stocks last quarter, including two Chinese internet names
▼ + stars: | 2023-02-14 | by ( Yun Li | ) www.cnbc.com time to read: +2 min

Michael Burry, known for calling the subprime mortgage crisis, picked up a slew of stocks in the fourth quarter including two Chinese internet giants, according to a new regulatory filing. The famed investor bought $9.3 million worth of mortgage data vendor Black Knight last quarter, as well as $5.3 million worth of Coherent , a manufacturer of optical materials and semiconductors. Burry also bought into a duo of Chinese e-commerce leaders — Alibaba and JD.com — during the fourth quarter. Burry was depicted in Michael Lewis' book "The Big Short" and the subsequent Oscar-winning movie of the same name. It's also unclear if Burry took any bearish bets last quarter, as short positions are not disclosed in these reports.

☆ Fanatics to start livestreamed shopping of trading cards, collectibles
▼ + stars: | 2023-02-02 | by ( Ian Thomas | ) www.cnbc.com time to read: +7 min

The Washington Post | Getty ImagesFanatics is moving into livestreamed shopping around collectibles and trading cards, hiring a former Snap and Alphabet executive to launch its new business later this year. Fanatics Live, which will have a standalone app and a coinciding website, plans to launch in the second half of 2023. Only 31% of U.S. adults have even heard of live shopping, with just 22% saying they've participated in a live shopping event, according to a December poll by Morning Consult. Ebay, which said it saw trading card sales increase 142% in 2020, acquired trading card marketplace TCGPlayer for $295 million in August. While Fanatics Live could move into other forms of entertainment and collectibles over time, it will solely focus on trading cards initially.

☆ I'm an Amazon influencer who makes $1,000 or more a month. Here are my best tips for building this online side hustle.
▼ + stars: | 2023-02-02 | by ( Robin Madell | ) www.businessinsider.com time to read: +5 min

Elena Duque is a guest host on the TV channel QVC and has a side hustle as an Amazon influencer. She earns commission by promoting products on TikTok, Instagram, and her blog. Her tips include talking about one Amazon product per post and including a clear call to action. I make at least $1,000 a month in affiliate commissions by sharing my favorite products on Pinterest, TikTok, and my blog. Here's my advice to anyone trying to start a lucrative side hustle as an Amazon influencer.

☆ I started the Elf on the Shelf with my mom and sister. We self-published a book and took on credit-card debt to turn our family tradition into a business.
▼ + stars: | 2022-12-23 | by ( Taayoo Murray | ) www.businessinsider.com time to read: +6 min

Christa Pitts is the co-CEO of the Lumistella Company, the manufacturer for the Elf on the Shelf. Her family started the business in 2005 after being inspired by their own Christmas family tradition. Facebook / The Elf on the ShelfIn 2005, my mom and Chanda wrote "The Elf on the Shelf: A Christmas Tradition." In 2020, the company rebranded to the Lumistella Company to better reflect our portfolio of products, entertainment, and experiences. We also started Scout Elf Productions, our own production company, and began developing content around our brands.

☆ Eyeliner Out of Stock? Blame TikTok
▼ + stars: | 2022-12-22 | by ( Liz Young | ) www.wsj.com time to read: +7 min

Sonya Dube went to buy more of one of her favorite makeup products, a Charlotte Tilbury highlighter, this summer only to find it was out of stock—again. So, it was only natural that Ms. Dube turned to TikTok to document her exasperation at not being able to find another bottle. Viewers often can click a link to buy an item right away, making the shopping experience nearly seamless—if the product is in stock. Charlotte Tilbury has sought to adapt its supply chain to respond to customer demand as products go viral, a company spokesperson said. “We do our best to hold enough stock to get us through moments like these,” Ms. Schakler said.

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